Now, WeChat users can view the official WeChat accounts they have followed on WeChat Desktop. The nature of WeChat Official accounts is similar to Facebook Business, which helps businesses gather followers, promote products and services, and direct customers to their official websites. This is why many businesses prefer to work with key opinion leaders to promote their brand on WeChat for Business, share articles, and attract customers through Moments. 61% of users check WeChat Moments every time they open the app. Similar to Facebook Pages, users can share posts, photos, and comments on articles. WeChat MomentsĪfter the 2021 update, users can browse their friends' Moments directly on WeChat Desktop. With the number of messages sent every day, it's easy to miss important ones, but pinning messages helps everyone stay informed and not miss anything important. Group admins can pin messages to make them more visible. Now, this feature solves that problem, and new friends won't miss any important information. Previously, joining a group chat halfway through meant that you wouldn’t be able to view previous messages. When inviting friends, you can share the group chat history If the group has more than 200 people, only members of the group will be able to invite others. Group chat functionĪ WeChat group chat can have up to 500 people, and you can usually enter by scanning a WeChat QR code. Similar to WhatsApp, WeChat Desktop's private chat function supports texts, images, videos, emojis, voice calls, and video calls. In 2022, WeChat released the latest update, WeChat for Windows 3.8.1, with the following useful features: Private chat function WeChat often makes adjustments based on user feedback. Plus, WeChat just officially launched the WeChat Web/WeChat Online file transfer assistant in March 2023, allowing users to update messages in real time and use different versions of WeChat simultaneously without being logged out. It still receives minor updates from time to time. Undoubtedly, businesses can still choose to use WeChat Web/WeChat Online. However, users can always install WeChat Desktop to manage the WeChat account on the computer, as it consists of more advanced features. Occasionally, users even experience login failures on WeChat Web. Since WeChat Desktop was introduced, there have not been a lot of updates for WeChat Web or WeChat Online. WeChat Web or WeChat Online is the web-based version of the WeChat messaging app, which allows users to access their accounts and chat with friends or customers on their computer's web browser. Want to learn to communicate with customers on WeChat Web or WeChat Desktop App? Read on. This just shows how WeChat is an important channel for businesses to target Chinese customers in Asia countries. Following the partnership of WeChat and Grab in Singapore in Feb 2023, where WeChat users are allowed to book e-hailing rides through the Grab mini program on WeChat, the collaboration of these two super apps further supports the growing Chinese market in Singapore. Many seem to think that WhatsApp was the first to make instant messaging accessible on the web however, according to Baidu Baike, Tencent had already announced the launch of WeChat Web on the QQ browser in February 2014.Īs of Dec 2022, WeChat has over 1.3 billion monthly active users worldwide. Since then, WhatsApp users have been able to communicate with their contacts on WhatsApp using their computers, making it more common for colleagues to use the web version in the office. WhatsApp, the messaging service with the largest user base worldwide, made waves with its convenience and user-friendliness when it launched its web version in January 2015.
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